A website or blog that is search engine optimized has a greater chance of ranking high in major search engines, such as Google or Bing. Search engine optimization, or SEO, is structuring your website or blog in a way that provides for the maximum amount of visitors through high-quality original content, original photos, keyword phrases, etc. Here are 10 tips regarding SEO and web design. Check out the Timmermann Group for some even more information that can help you expand after you finish this article.
1. Make Sure Your Website’s Code Is Free From Errors
Some people create a website or blog DIY. If you go that route, you’ll need to make sure that your site’s code is free from errors. Your goal of gaining traffic and reaching high on search engines can be hampered if your site is not functioning properly. Start from scratch only if you understand how to build a website properly. Otherwise, go to a template or hire the services of a website designer and creator.
2. Meta Tags
One of the most important things you can have on your website are meta tags. These are hidden HTML tags that give information about your website, such as the website’s creator, the amount of time the website is updated, what the website is about and the keywords for the website.
Meta tags no longer play much importance when it comes to page ranking, but search engine robots use them to validate your website. Therefore, they are still an important tool.
3. Include A Site Map
One sure way of losing visitors is if your site does not include a site map. A site map allows visitors to navigate quickly through the sections of your site that most match their interests. Sites with the most visitors rank highest on search engines. Therefore, a site map contributes to that goal.
4. Website Title
Keywords are part of the main factors that contribute to ranking. The key, however, is to include keywords naturally. Stuffing them on a page does more harm to your ranking than good, especially with a site like Google who cracks down on keyword stuffing.
One natural way of incorporating keywords into your website is with the title. Spend a large amount of time coming up with a title that best represents your site, but that also includes a strong keyword phrase for your site. Research keywords with a keyword planner, such as provided by Google Adwords. Then, check and see if the title is available for your domain name.
Also, be sure to incorporate canonicalization for your website. Canonicalization is choosing the best URL whenever possible for home pages. In other words, you want to choose the best URL for your homepage out of all the URLs possible. Choose the one that will bring visitors exactly to the page you want. Then be sure to use that URL whenever you refer to your homepage. That helps Google know that this is the link you want to use for your homepage in every situation.
5. Include Header Tags
Header tags are another important function of SEO. They are used to distinguish various sections of your content and to aid with reader usability, and they should include the relevant keyword phrase. Google’s spiders will check header tags and the keywords used in the header tags to see if they match your content.
6. Include Keywords In Posts
One of the most important aspects of ranking is the keywords used in your posts. Be sure to include a keyword phrase in your post, at least two times, but don’t overdo it. Don’t keyword stuff. Google cracks down hard on keyword stuffing.
In addition, bolding the keyword phrases in your posts also helps with ranking. Again, however, don’t overdo it. If you have two or three keyword phrases in your post, only bold one of them.
7. Short And High-Quality Posts
What you place on your blog is important, particularly your blog posts. Make sure your content is unique and high-quality. Plagiarism is frowned upon and punished by search engines such as Google. You inhibit your chances of placing high on search engines with content that is copied.
Also, it’s important to keep your content short and to the point. Aim for no more than 1000 words. Internet readers have short attention spans. The majority of people want informative content, but they want it in short “sound bites.” If you include long blog posts on your blog, you run the risk of losing readers and website traffic.
8. Include Alt Attributes In Photos And Videos
One thing that makes a site come alive is photos. Before you post a photo, make sure you have the rights to it. Then, be sure to include relevant information in the alt attributes of the photo. Include a description of the photo, but be sure to include a relevant keyword phrase. If you have permission to use a photo that belongs to someone else, be sure to include that information, as well.
9. Install A Web Analytic
Although you’ve successfully included and continue to include keywords on your site and in its content, you never know how your site is doing unless you check its stats. The best way to do that is to install a web analytic, such as Google Analytics. This allows you to determine your traffic and where it is coming from. Individual blogs also have built in analytics for checking as well.
10. Correct 404 Errors
A 404 error is a “not found” error. When a Google bot finds a page with a broken link or a link that is not working, a 404 error will arise.
Correct these errors by fixing the broken link, removing it or redirecting it to the proper link. These errors happen to every site eventually. So check your site periodically for clean-up.
Try these 10 tips for SEO with your website or blog. If you have a site on the web, your goal is to reach relevant members of the public and to hit high on search engines. Proper search engine optimization and website design will get you there.